OUR TOOLS AND WHAT THEY DO
HERE FOR YOU
We strive to exceed your expectations of quality and innovation across the most useful industry tools, the most innovative resources available in real estate today.
RESOURCE CENTER
Provided to you as a member of the Berkshire Hathaway HomeServices family, the Center is your online hub for company-paid tools, education and training, technology partners, and access to your marketing suite. Find social media strategies and content, produce branded videos, find a class that suits your interest, and more.
MARKETING RESOURCE
Create, personalize, and share collateral that puts you in a position to compete in your markets. Use this source to find video-enabled ecards, digital brochures, e-newsletters, mailers, flyers, and more. All efforts align with our globally recognized Berkshire Hathaway HomeServices brand.
LEARNCENTER RESOURCE
Expand your real estate knowledge through this archive of real estate best practices and training materials. Web-based training and Virtual Instructor Led Training is easily accessible as this resource allows you to track and manage your development online through your phone or tablet. All tools are supported by the experts on our local Education team.
GOOD TO KNOW
Receive content in the weekly newsletter emailed to you every Monday. Complete with cultivated social media content relevant to current holidays and events, ready to share and post on your social pages and filled with significant Berkshire Hathaway HomeServices news and event dates to keep you connected.
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A NETWORK OF OPPORTUNITY
Our Berkshire Hathaway HomeServices industry partnerships provide you and your clients with a one-stop-shop real estate experience. Buying and selling have never been easier.
PROSPERITY HOME MORTGAGE (PHM)
Our in-house mortgage consultants work with you to guide your clients through the home-buying process. PHM also offers an easy-to-use mobile app from which your clients can access mortgage calculators, pre-qualify for financing, and upload relevant documents.
HOMESERVICES INSURANCE (HSI)
Help your clients to insure everything that matters. HSI represents reputable and trustworthy insurance companies, enabling your clients to find the best coverage for their circumstances.
MOVEEASY
The complimentary Berkshire Hathaway HomeServices Forever Concierge will help your buyers and sellers effortlessly manage all post-transaction tasks and send them a week by week moving checklist. We have automated our MoveEasy invitation process for you so that you can focus on your clients!
PINNACLE
Powered by Zoom Casa, this service allows clients to update their homes to maximize value and minimize time on the market. A dedicated team is on hand to manage projects from significant renovations to professional staging. The Pinnacle Forward program unlocks home equity on a current residence to provide the capital clients need to purchase a new home – before the existing residence sells!
TOOLS OF THE TRADE
DOTLOOP
Enable a paperless process through our secure transaction management platform, which houses all buyer and seller forms.
CMA
Quickly produce proposals, listing presentations, and comparative market analyses customized with your information and branding.
BUYER CONNECT
Access our real-time home valuation resource featuring heat maps of buyer demand and home searches performed in your markets. Auto-generate marketing from this tool for your email signature, website, and social media.
COLLATERAL ANALYTICS
Find pricing trends and determine property value using this tool to pull from public data and the MLS.
LISTING PRESENTATIONS
Choose from various customizable templates to showcase your listing’s details in Microsoft Word, PowerPoint, and PDF formats.
NEIGHBORHOOD REPORT
Generate these reports through your MyConnect dashboard tile to help your buyers and sellers understand their market. Increase awareness of real estate activity within a street, radius, neighborhood, or even school district.
PROPERTY WATCH REPORTS
Create custom listing alerts to be sent to your clients via email and text. View buyer interaction on your MyConnect dashboard tile.
QR CODES
Create codes that link to your agent website and contact information (vcard) to add to your promotional materials, including sign riders and property flyers, using our custom QR Code Generator.
MARKET REPORTS
Register your clients to receive recurring monthly or quarterly market summaries via email for the areas of their choice.
REAL ESTATE REPORTER
View statistics for Connecticut, Rhode Island, Massachusetts, Hudson Valley and Westchester County to analyze company and agent standing within the markets.
SPACIO OPEN HOUSE APP
Hosting an in-home event is easier than ever. This mobile app allows you to track guest sign-in and generate automatic follow-up.
AUTOMATED TOOLS
AUTOMATIC LEADS
Our Client Relationship Management tool (CRM) captures all leads resulting from the digital advertising placements.
TAKE ACTION! EMAIL
Listing agents receive auto-generated emails for Just Listed, Just Sold, Open House, or Price Improvement and Coming Soon listings. These include ready-made social media photos and videos of the featured property, as well as links to other marketing tools within our portfolio.
AIM ECARD
This automated message targets co-broke agents who have listed or sold similar properties in the last year, with an email sent eight hours after the listing becomes active. If the price is reduced, the email is sent to an updated list.
DIGITAL ADS
BHHS promotes all-new active listings with one week of company-paid digital ads. Adwerx geo-targets the ads to run in a 15-mile radius of the property on social media, premium websites, and mobile apps.
CLIENT FOR LIFE (CFL)
This program keeps all of your past clients in one location, allowing you to easily send automatic anniversary emails and subscribe them to various campaigns within our CRM. CFLs also receive monthly automated reports depending on their area and transaction type.
CLIENT SURVEY
Four days post-close, our system delivers a questionnaire to clients about your quality of service. Once the client’s testimonial has been captured, proofed, and fed to your website, you receive an email with five-star ratings and a social graphic for use in personalized marketing materials.
REPORTS FOR BOOST AND SPACIO LEADS
Our CRM in MyConnect captures leads resulting from Boost by Homespotter ads and automatically subscribes them to weekly Property Watch reports. These reports include properties within the same zip code, property features, and price range as the advertised property. Leads resulting from a Spacio Open House event are automatically subscribed to monthly market reports of the town the event was held.
SELLER REPORT
An active listing initiates a weekly summary sent to the listing agent detailing the marketing, website traffic, showing activity, lead interaction updates, and digital ad exposure supporting the listing. The report, accessed through our websites, can also be customized to include the results of print, social media, and other advertising vehicles.
ESSENTIAL RESOURCES
MYCONNECT
Utilize this agent exclusive, online toolkit that has everything you need. Organize your favorite tiles to connect to the tools you need most as quickly as you need them.
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OFFICE 365
Access your email, Word documents, Excel spreadsheets, PowerPoint presentations, and OneDrive file system with the online Microsoft suite.
CONTACTS
Import, export, and update client information in our robust CRM. Subscribe clients to automatically receive reports, drip campaigns, and emails.
BHHS ACADEMY
Register for classes, view training videos, and access detailed guides about our various tools and building a successful business.
PROMOTE YOURSELF
AGENT WEBSITE
Manage your personalized site complete with MLS search, Buyer Connect home seller valuation and shareable content for social media. Customize with options to add pages, add links, and promote your listings.
XPRESSDOCS & DELUXE
Create and professionally print customizable mailers, brochures, and newsletters.
BHHS MARKETING STUDIO (MAXA)
Design unique marketing collateral and social media graphics using branded templates, and professionally print your designs using the XpressDocs integration.
CO-BROKE MAILING LIST
Promote your business to all agents, regardless of brokerage. Increase your ability to sell your clients’ homes by marketing to agents with active buyers.
CLIENT TESTIMONIALS
View and gather your top survey results and receive auto-generated social graphics to promote online.
MY FLYERS
Create property brochures and branded flyers for open houses in minutes with information pulled directly from the MLS.
SOCIAL MEDIA RESOURCE
Visit the REsource Center to find new content ideas, register for a free weekly posting, or receive daily emails of current real estaterelated content to share.
DIGITAL MARKETING ADS
Use these digital ad and video platforms to promote you or your listings. Each new listing receives a minimum of one week of free ad support.
VIDEO CREATION
Create and share sophisticated, branded videos in minutes for free.
CUSTOMIZED NO. 1 GRAPHICS
Merge local town and county statistics into branded assets promoting the success of Berkshire Hathaway HomeServices.
